The E-commerce maturity model helps to evaluate the quality of
Internet service and analyse the company's or
organization's situation in comparison with its competitors,
considering customers' behaviour in the net and their knowledge of the
Internet technologies possibilities.
Organization /
Customer
No knowledge of ICT
Basic knowledge of ICT
Knowledge of
the net
Using Internet services
Using social media
Absence from the net
Presence in the net
Product information in
the net
Sales and interactivity in the net
Integration of Internet service and
internal information
systems
Wholly integrated
online store service
Online store service with social media
interactivity