Internet Services - Modelling and Developing 

Internet services classifications

(Source: Markku Jussila, Antti Leino 1999: net. verkkoviestinnän käsikirja. Inforviestintä. )

 The traditional classification of the media:

• quick media - long duration media 
• target media - mass media 

The Internet features as regard to the communication and services:

• global 
• quick 
• interactive 
• many-sided presentation formats. 

An Internet service has

• address 
• content creator 
• lay-out and style. 

A user has to know when she or he is transfering from one Internet service to another.

 Different categories of a Internet service

Internet services and their parts may be devided into:

• communicative services 
  • the user seeks for interesting information or wants entertainement 
  • the crucial success factor is contents of the service 
• operational services 
  • the service causes some essential processes in some other place than the Internet 
  • the crucial success factor is functioning of the service.

Communicative services are usually free but the user is ready to pay for the operational services. The latter ones thus offer true opportunities to make money in the net.

The contents of a Internet services may be:

• static: the pages are unchanged for a long time 
• dynamic: the pages are updated continuously 
• functional: the user's functioning is changing the contents of the pages. 

The operational Internet service is always functional but not vice versa.

Internet services are classified according to their target groups:

• Internet 
• Extranet 
• Intranet. 

Internet service communication is determined according to the following sender-receiver -classification:

• one-to-one 
  • target communication 
  • email 
  • requires the user identification 
• one-to-many 
  • most common in Internet services and marketing
  • web-pages, blogs 
• many-to-many 
  • discussion boards, chats and wikis
  • the users as contents producers and the service provider as a moderator 
• many-to-one 
  • feedback. 

The developing phases of the Internet services

1. Amateurs: basic information on the organization, no graphic desing 
   • Small amount of users in the net.
   • Amateurs develop and maintain the business Internet service.
   • Basic rules of graphic design have been forgotten.
2. Experience of graphic design and brand development
   • Plenty of users in the net.
   • The business Internet service has an impact on the image of the organization.
   • The Internet service includes qualified presentations of the company and its products.
3. Interactivity 
   • The Internet service includes demos and different kind of services for the customers.
   • The company's graphic instructions have expansions because of the Internet service.
   • The company allocates prominent resources to the development of the business Internet service. 
   • The business Internet service offers remarkable advantage in the competitive situation.
4. Taking for advantage of every content form and of various terminals (traditional computers, digi-tv, mobile and wireless computers, mobile phones etc.) 
   • The Internet service replaces the traditional communication and services.
   • The business Internet service builds the brand and image of the company.
   • The company offers different versions of its Internet service to different terminals.